The 2017 safety video features everyday Australians using airline safety techniques.
The campaign is the first collaboration since Qantas and Tourism Australia signed a $20m marketing deal in August last year.
In January last year the national carrier launched its first collaboration with Tourism Australia which went viral.
The 2016 video used Australia’s well-known sites as a background however, it used celebrities in the safety demonstrations.
The tourism push has been popular angle for airlines with both Qantas and Air New Zealand over the last year with Air New Zealand’s most recent safety video demonstrating safety while taking audiences around New Zealand’s Northland region.
The latest spot sees a life jacket explanation in Sydney Harbour, a how-to dance of bracing in case of emergency at Cape Banks, NSW, a ‘slide off the plane’ in the sand hills of Tangalooma, Queensland, as well as a fashion show in Melbourne Victoria demonstrating how to use oxygen masks. https://www.youtube.com/embed/Mg85u6ct_K0?feature=oembed
Alan Joyce, Qantas CEO, said the goal was to engage consumers not just inform them.
“We know the combination of beautiful landscapes and laid-back Aussie charm really cuts through. It’s also why this video doubles as a perfect tourism ad,” Joyce said.
“Finding smart ways to reach new audiences is a priority for Qantas and the whole Australian tourism industry, and we’re looking forward to rolling the video out as part of our strategy to keep visitor numbers growing.
“We’re confident it’ll strike a chord with travellers from around the world, not to mention Australians thinking about holidaying at home.”
The ad was filmed at the following locations:
- St Kilda Pier VIC – The pair fishing is a local couple from Melbourne
- Hunter Valley NSW – The balloon pilot operates tours over the Hunter Valley every day
- Q1 Goldcoast QLD – Features one of the real window washers for Q1 tower
- Docklands Melbourne VIC – Daniel Avakian is a real Australian fashion designer
- Sydney Harbour NSW – The Wild Oats XI crew included owner of Wild Oats XI Bob Oatley and renowned skipper Mark Richards
- Cape Banks NSW – The Artistic Director of Bangarra choreographed this piece specifically for the Qantas safety video
- Kings Park Perth WA – The flower girl is the daughter of the MC for this wedding scene and they are a local Perth family. The two people playing the couple and many of the guests at the wedding are first year theatre students at the WA Academy of Performing Arts in Perth.
- Field of Lights Uluru NT – Both people work at Uluru.
- Mt Ainslie Canberra ACT – This couple is living in Canberra – he is a doctor and she is studying design at ANU.
- Moreton Island QLD – A local Queensland father and son.
- Darwin NT – The Fire Spinners are a local married couple who have a stand at the Mindel Beach Markets.
- Hobart TAS – He is the only apple grower and seller at Salamanca Markets and has been doing so for 32 years.
- Cape Hillsborough QLD – Sharon, the lady with the kangaroos on the beach, is a local from Cape Hillsborough Caravan Park. She was chosen as the kangaroos are familiar with her.
- Mt Hotham VIC – The skier is a local champion from Mt Hotham
- Barossa Valley SA – All participants in the Yalumba winery scene are Barossa Valley locals.
- Port Lincoln SA – Qantas Link crew member Carmel lives in in Tununda and it is her partner dropping her off at the airport.
The safety video will run across Qantas domestic and international flights from February 1 with numerous versions in different languages.